Club Med Canada and McCann Launch Playful Mountain Properties Campaign

Club Med Canada and McCann Montreal are launching their first integrated campaign: ‘The mountain made me do it.’

‘The mountain made me do it’ aims to establish Club Med North America as the leader in all-inclusive mountain-based vacations, with a focus on both the Alps and the newly opened Charlevoix resorts. The fresh creative and tone of the tongue-in-cheek new campaign stands out in the competitive travel landscape, sharing enticing new offerings and highlighting state-of-the-art resort amenities. 

Whether you’re going from sleep to slopes, eating dessert for breakfast or French-kissing in the French Alps, you can always blame it on the mountain. 

Dave Roberts, executive creative director at McCann Montreal, said “Club Med’s all-inclusive experience is unique. When everything is taken care of, guests are truly free to let go of their inhibitions – and just have fun. We’re very excited about how this new platform will allow us to communicate the emotional benefits of these experiences to potential guests, and we look forward to sharing more about the new side of mountain resort vacations in our upcoming work with our Club Med Canada client.”

“We are excited to share our pride in our outstanding properties and we are thrilled to work with McCann to show the world the amazing experiences that await them at our resorts.” said Vincent Giraud, managing director Club Med Canada. 

Since winning the advertising business in March 2022, McCann Montreal has been working closely with Club Med to increase its brand equity in the Canadian market while supporting promotional efforts for their global and domestic resorts.

The new campaign is composed of a mix of static, video, and interactive assets will be launched January 24th across multiple digital channels, in Canada. The US (United States) launch began January 9th.