Clothing Retailer BIK BOK Brings Compliments on Social Media to the Real World

As a major player in the northern European fashion market, BIK BOK approached Pol Oslo for their Christmas campaign. They had a genuine wish to be recognised for more than just fashion.

Going through teens and young adult’s Instagram and Facebook pages, the agency realised that they hardly use any words to express themselves. Emojis and short comments like 'Pretty', 'Beautiful', 'Hot' and so on, are their way of complimenting. Pol proposed that BIK BOK should create a live experiment: How would these girls react to 'old fashioned' compliments, face to face? The result is this touching short film.