Clio-Winning Director Marc Sidelsky Joins Armoury

Armoury has announced the signing of Canadian-born Marc Sidelsky to its roster. Marc first learned about advertising from his mother, who worked agency side. With her encouragement he took himself off to film school in South Africa when he realised he had the commercial bug in the blood.

Things really started to pick up for him when he featured on the Saatchi & Saatchi New Director’s Showcase when he was 23, and then one of his first commercials 'Pimple' for His People Ministries was honoured as a Cannes finalist. Since then he’s never looked back, and has worked on campaigns around the world, even working with one of his heroes, the one and only Chuck Norris.

It was Marc’s recent 'Nike MMW' spot for sneaker boutique Shelflife that caught Armoury’s attention: “We discovered this film and loved it, after a bit of digging we reached out to him and viewed the rest of his work." said Armoury partner and senior producer, Matt Hichens. "It made us smile big time and don’t we all need that right now?! His work is clever, unusual, funny and beautifully put together and his 'Stussy x Nike' film won a Silver Clio for direction in 2020 so it wasn’t a bad year at all for Marc!”

"Marc’s a real talent with a brilliant fresh comedic style and voice." Matt continued. "We are really glad to have him with us at Armoury and feel that his performance style, and timing is brilliant. He’s a perfect addition to Armoury's particular brand of humour. Marc also forms really tight bonds with his actors and brings out the perfect balance of quirk...we particularly like his KFC spot...it showcases his range of talent perfectly."