Two months after achieving the 'Top Dog' award
at Miami Ad School's Creative Strategy boot camp, Vince Usher has been
appointed as a planner by Clemenger BBDO.
Usher won three 'Best
Campaign' awards in Miami Ad School's Creative Strategy boot camp for
his work on briefs in the automotive, craft beer and travel categories.
Says
Usher: "I'm ridiculously keen to join one of Sydney's top creative
agencies. It wouldn't have happened without the boot camp. Balancing
full time work with four nights a week at Miami, live briefs on the
weekends, and beers at the cricketers was a hard graft - but worth every
minute. Let's see if I can keep my promise to Lil and melt some minds
at the big one."
Says Lilian Sor, chief strategy officer, Clemenger BBDO: "The importance
of helping shepherd and develop the next generation of home-grown
strategic talent shouldn't be underestimated. A huge credit to Miami Ad
School for running such a valuable program, and to Vince for throwing
his passion, energy and smarts at everything that he was tasked with and
more. We couldn't be more thrilled to welcome him to our planning
crew."
The 12-week Creative Strategy Boot Camp consists of weekly
evening workshops taught by Sydney's senior strategists and creatives.
It is designed to accelerate the career of planners, brand strategists,
creatives, social media managers and account managers. Participants
acquire strategic and creative skills in hands-on sessions at Sydney's
leading ad agencies.