Clemenger BBDO & Sapient Nitro CUB Wins

Last year, CUB called a pitch for its entire digital business, looking for lead and supporting agencies to manage its creative, social and technical needs across its many brands.

 

After a comprehensive process, CUB has appointed Clemenger BBDO Melbourne and Sapient Nitro as its digital agencies.

 

Managing Partner Paul McMillan is delighted with the win. “CUB is really important to us. We love working on their business and it’s hugely rewarding to have our digital capabilities recognised as being at the same high standard as our creative abilities. We’re going to have a Carlton Draught or two to celebrate,” McMillan said.

 

Clemenger BBDO Melbourne is CUB’s advertising agency across all its brands, including VB, Carlton Draught, Crown Lager, Cascade, Strongbow and Carlton Dry. 

 

Work on CUB will begin immediately.