Clear Skincare Appoints Enero Group’s BMF and Orchard to Creative and Digital Account

Clear Skincare - one of Australia’s most experienced skin, cosmetic injecting, and laser hair removal clinics - has appointed Enero Group agencies BMF and Orchard to its creative and digital account, following a competitive pitch process.

As Clear Skincare’s first appointment of both a creative and digital agency, Orchard and BMF will oversee the development and launch of a new brand platform and evolve Clear Skincare’s digital and customer experience. 

Since 1999, Clear Skincare has been a leader in Australasian skincare by making the most advanced clinical treatments and effective skincare accessible and affordable to millions of people.

Currently, there are 95+ Clear Skincare clinics across Australia and New Zealand

Andrew McInerney, general manager of Clear Skincare said: “As Clear Skincare embarks on the next step of its brand evolution, partnering with BMF and Orchard as one creative team will be a key part of our digital growth strategy and brand revitalisation"

With complementary, yet specialised areas of expertise in the creative and digital space, we are excited to see the Orchard/BMF team build upon the connection from brand to CX across the entire customer journey.”

Richard Woods, general manager of BMF, said: “We are excited to be partnering with Clear Skincare in the next phase of their brand growth and can’t wait to get started on helping them to develop a Long Idea. Working as one-team with Orchard will make it easier to communicate through every touchpoint and showcase the power of a Long Idea in delivering business results.”

Wai Kwok, CEO of Orchard, said: “Partnering with Clear Skincare gives us the opportunity to create value through meaningful connected experiences. And we’re excited to partner Clear Skincare and BMF to create genuine value and growth through a mix of digital platforms, content, and social outreach to further differentiate the brand. “