Clear M&C Saatchi Releases New Report, Looking at the Future through 5 Travellers’ Eyes
Clear M&C Saatchi, the powerhouse global growth strategy consultancy, releases their latest thought piece: the "Beyond Travel & Hospitality 2030" report. This publication marks the second instalment in Clear's future focused "Beyond" series, following the successful winter launch of "Beyond Retail 2030."
A Visionary Journey Through Five Distinct Lenses:
The report invites readers on an immersive journey through the eyes of five compelling personas, each representing a distinct force shaping the future landscape of consumer experiences. These personas include:
The Ultra-Luxe Lover: Embarking on a quest for opulence and exclusivity, this traveller symbolises the pursuit of unparalleled luxury in every aspect of their journey.
The Remote Worker: Breaking free from the traditional confines of office spaces, this traveller defines the future of work and leisure, blending professional responsibilities seamlessly with travel experiences.
The Planet-Conscious Explorer: Guided by a deep commitment to sustainability, this environmentally conscious traveller explores the world with a mission to minimise their ecological impact and contribute to a greener future.
The Passion-Driven Pioneer: Fueled by personal interests and pursuits, this traveller seeks transformative experiences that align with their passions, be it art, culture, or adventure.
The Family Voyagers: Representing the future of family travel, this persona embraces the connected journey of kinship, creating lasting memories through shared adventures.
Beyond Exploration: A Call to Action
“We’ve seen the Travel & Hospitality industry evolve quite rapidly over the last few years thanks to digital & tech innovation as well as consumer demand for new and differentiated experiences” said Rhonda Hiatt, Clear’s chief strategy officer. “This report seeks to imagine what the future of travel could really look like – a call to action for T&H brands to focus on CX and Innovation as true levers for growth.”
Unlock Tomorrow's Opportunities: download the full report here.
