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Group745

Classic Kitchen Staples Take the Stage in Colourful Beauvais Campaign

24/11/2023
Production Company
Amsterdam, Netherlands
129
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The campaign was directed by CZAR Amsterdam’s Floris Kingma and created with &Co and Holy Ravioli

Directed by Floris Kingma, who is represented by Czar Amsterdam, the campaign was developed by Danish agency &Co and produced by Holy Ravioli. 

Consisting of three distinct commercials, the campaign focuses on a 173-year-old Danish food brand’s kitchen staples and is a play on the insight that the classic products such as ketchup and pickled vegetables can always be found in every Danish kitchen pantry. The films showcase how the products, just like classic rock stars, are getting ready to perform; prepared to make the most of everyday meal experiences, as soon as they’re taken out of the cupboard.

All three commercials are now live. 

Brand
Agency / Creative
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