Classic Camera Brand Leica Embraces Instagram

Leica C is the brand’s first camera to ever feature Wi-Fi connectivity. In order to launch it in Brazil, F/Nazca Saatchi & Saatchi created its profile on Instagram featuring a new way to interact: allowing people to purchase the camera through one of its own photos.

By using the profile @leicabrasil Leica Store São Paulo is posting exclusive content photographed by a Leica C. Besides liking the posts, brand’s followers that are also registered in O Arco (https://arco.vc/) will be able to purchase the camera by only typing “buy” in the posted content.
This is the first time a camera brand used the world’s most popular social network of photos as a sales channel. Until the end of December, consumers that buy Leica C through Instagram will also receive a poster of the “liked” photo. 

 
Link Instagram
http://instagram.com/leicabrasil

Link O Arco
https://arco.vc/

CREDITS

AGENCY: F/Nazca Saatchi & Saatchi 
CATEGORY: Online
CLIENT: Leica Store São Paulo
TITLE: Leica no Instagram
PRODUCT: Leica C
EXECUTIVE CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima 
CREATIVE DIRECTOR: Theo Rocha
HEAD OF ART: João Linneu
COPYWRITER: João Paulo Testa
ART DIRECTOR: Ricardo Pocci
AGENCY PRODUCER: Victor Alloza | Rafael Paes
ACCOUNT EXECUTIVE: Marcello Penna | Melanie Zmetek | Marcelo Bocchini
PLANNER: José Porto | Guilherme Pasculli
PHOTOGRAPHERS: João Paulo Testa | Luciana dal Ri | Ricardo Pocci
PRODUCER: Juliana Hasegawa
GRAPHIC PRODUCTION: Jomar Farias | Leandro Ferreira | Robson De Vitto
PRODUCTION COMPANY: Bistrô Filmes
DIRECTOR: Felipe Macedo | Edu Figueiredo
DIRECTOR’S ASSISTANT: Tayz Perez
D.O.P.: Betho de Oliveira
EXECUTIVE PRODUCER: Fabrízio Penteado
PRODUCTION: Karen Braune
EDITOR: Celso Vilalba
FINISHER: Rosana Sallum
MOTION: Esteveão Puggina | Rosana Sallum
VOICE-OVER: Tarsila Amorim
CAMERA’S ASSISTANT: Felipe Freua | Dimitri Carmello
ELECTRICIAN: Vinícius Oliveira
PRODUCTION COMPANY ACCOUNT PERSON: Marcela Brotto
LOGGER: Rafael Bonsaver
CLIENT APPROVAL: Luiz Marinho