CKSK Wins at Kinsale for Three Campaign

Global digital transformation agency CKSK has added Mobile innovation to their list of awards this year, securing a best online advertising campaign award for mobile company Three at the worldwide creative showcase in Kinsale, Ireland.

The successful campaign required them to challenge the convention of typical online campaigns that showcase static content from brands and push the boundaries of real time marketing for the launch of the Three Ireland sponsorship of the Irish national rugby team.

By bringing real-time thinking and innovation to the through the line campaign #allittakes, CKSK gave Irish rugby fans a candid and up to the minute insight into the hour by hour preparation of the Irish rugby team.

Stephen Pullen, Creative Director at CKSK commented; “We started by gaining exclusive access to players to ask the questions about their preparation, pre match and post match rituals so we could build a complete picture of their day. Using that information, we created dynamic online advertising showing cards with player images and training information content that changed depending on the time of day you clicked into the content”

The real-time rich innovation that CKSK has brought to the Three brand sponsorship activity is one of the first of many innovations as the two partner on mobile innovation to bring the Three Ireland brand idea of “Mobile as it should be” to life in Brand, Loyalty and Retail channels over the coming months.