Citroën Sings with a ‘Robots Chorus’

The latest work from Agence H Paris for Citroën is this 80s Live Aid-inspired robots chorus created by Vancouver-based The Embassy.

 

Over the years Citroën has utilized the robot in many of its campaigns, and this new spot, "Robots Chorus", is a celebration of the Citroën automobile through song and robot.

 

 

For the spot, The Embassy handled all production and post-production from start to finish. Like the iconic "We Are the World", this spot is deliberately shot with minimal production design in order to make the concept feel more believable. 

 

"The tendency with VFX driven work is to make it as glossy and polished as possible, which often makes it look more fake." Said Winston Helgason, President, The Embassy. "This is often reflected in the colour grade as well. Overall, we deliberately embraced the imperfections, which in the end added an extra layer of authenticity."

 

 

Credits:

Citroën: "Robots Chorus"

Client: Citroën

Jean-Marc Savigné

Johann Varin

Alexandra Wettling

Agency: Agence H - Paris

Agency Producer: Christopher Thiery

Agency Producer: Julie Malet

Creative Director: Gilbert Scher

Art director: Luca Cinquepalmi

Art Director: Marco Venturelli

Copyrighter: Gilbert Scher

Production Company: The Embassy

Director: The Embassy

Executive Producer: Winston Helgason

Producer: Ted Herman

Director of Photography: Todd Duym

Editor: Matthew Griffiths 

Editorial Company: Cycle Media

Sound Production: Startrec (musique)/Kouz Production

Music Supervisor: Lional Dray

Composers: Alex Jaffray & Gilles Facérias

Author: Gilbert Scher

VFX Production: The Embassy