Cisco's Security Offering Campaign Provides Solutions for Every Need

cain&abelDDB, Cisco’s creative production and localisation partner since 2012, has helped deliver the technology company’s latest ad campaign focusing on their security offering to showcase how Cisco secures and protects the network they built and that their customers use day to day. 

The ‘Security the Enterprise’ campaign brilliantly showcases Cisco’s commitment to delivering a complete set of security solutions, all designed to integrate seamlessly with third-party technology to deliver resilient, end-to-end protection. Safeguarding the people and devices that connect to your network so your customers can swipe, scan, chip, or tap with confidence.

With over ten years’ experience working with Cisco, the cain&abel team have built a strong knowledge and understanding of the Cisco brand and their production processes and this campaign in particular was an opportunity to go above and beyond, showcasing the agency’s skill in production as well as localisation and adaptation. 

The global campaign launched across nine different countries at the end of 2022. cain&abel worked closely with the Cisco team to produce and deliver over 150 localised assets (online video, display banners, social content, and bespoke assets for local media plans) for multiple channels and touchpoints at speed and scale. 

For this campaign, the team also provided full mastering of US-English filmed assets across digital display, social, print, and video. Creating the masters meant that cain&abel were also able to offer Cisco multiple efficiencies such as automation, and setting up videos with localisation in mind, so that the campaign could launch globally at the same time.

Rose Goyeneche, marketing manager of global advertising at Cisco, said, “cain&abel was essential to the success of this campaign, and as our long-term partners it was brilliant to see the team go above and beyond their localisation expertise, to help deliver such an important and timely campaign. Providing fast solutions and working to tight deadlines, the c&a team really pulled it out of the bag.”