Cisco Security Systems Campaign Keeps Hackers at Bay

cain&abelDDB, Cisco’s long-trusted creative production and localisation partner, has helped deliver the sequel to the technology company’s successful ‘Secure The Enterprise’ campaign. The agency has helped master and localise Cisco’s newest brand film ‘Hacker’ as part of the second chapter of their security-offering-based campaign, as well as producing the brand’s drive-to tool kit. 

Building on the original ‘Secure The Enterprise’ campaign that showcased Cisco’s commitment to delivering a complete set of security solutions, Chapter Two focuses on protecting customers from hackers, utilising their technology to deliver resilient, end-to-end protection. 

With over ten years’ experience working with Cisco, the cain&abelDDB team have built a strong knowledge and understanding of the Cisco brand and their production processes. With this campaign, the agency had the opportunity to build upon their impressive digital deliverables from last year, as well as implement their skills in localisation and adaptation. 

The global campaign launched across eight different markets in November, with cain&abelDDB working closely with the Cisco team to produce and deliver numerous localised assets, including online video, display banners, social content, print and OOH. Our digital team in particular were able to go above and beyond with this campaign and were able to create more engaging, animated HTML5 banners. These dynamic upgrades meant the team were also able to deliver impressive, high-quality animations that were still within standard banner file weights.

Additionally, cain&abelDDB were able to flex their translation and localisation capabilities with this campaign, supporting the full suite of localisation of the latest Cisco ‘Hacker’ film across five languages in all eight markets, partnering with creative agency BETC to reinforce the global campaign rollout.

James Brown, joint head of integrated production at cain&abelDDB, said, “The remit of this brief was to push the envelope on the campaign concept as far as creatively possible. Our team certainly didn’t disappoint, creating a stunning campaign showcased across multiple touchpoints.” 

Rose Goyeneche, marketing manager of global advertising at Cisco, said, “After the success of our earlier security campaign, it was brilliant to continue working with cain&abelDDB to help bring this latest iteration of the work to life. As our long-term partners, the team were essential to the success of the global roll-out, utilising their unique skillsets to elevate digital creatives, as well as provide effective localisation solutions at speed and scale.”