CIF encourages families to collaborate when doing the dishes during the holidays in this new spot from LOLA MullenLowe. The spot 'After-dinner talk' launches the message in a humorous tone.

The detergent is present in 1 of 2 Argentine homes, and the brand launches a helpful message in a relaxed and fun way about teamwork in cleaning tasks during New Year's Eve dinners. One person in the group usually does these duties. Thus, the expert cleaning brand encourages all family members not to "wash their hands" when it is time to wash the dishes.