Ciaran Rogers Joins Camp + King as Director of Strategy

Creative agency Camp + King has hired marketing leader Ciaran Rogers as director of Strategy, CEO and Partner Jamie King announced today.

Rogers will be overseeing the Camp + King Strategy Department and the strategic needs of the agency’s clients.

“Ciaran has a great blend of brand strategy and digital know-how,” said Mr. King. “His experience in analytics and measurement will help us unlock consumer needs and show our clients that their ad ventures were worthy investments.”

A seasoned and award-winning brand strategist with a passion for creative disruption, disintermediation and analytic rigor, Rogers has spent the past decade dividing his time between large agencies, boutiques and freelance work. He comes to C+K from the San Francisco creative boutique Cutwater, where he led digital strategy and analytics and brought brands such as Brawny Man and Peet’s Coffee to life online.

Rogers began his New York advertising career working on the global management of McCann Erickson’s Priceless campaign for MasterCard in 2004. A few years in, he jumped to planning and added Wendy’s and MLB to his portfolio and acquired a deep and fundamental understanding of the relationship between cultural emotions and consumer purchase behavior. Next, he moved to Hanft Raboy and Partners, where he led strategic development for a series of IAC businesses; then he moved to the boutique Night Agency, where he was a principal and head planner.

But, the big-agency life soon beckoned: Rogers left to run planning on Lysol and Ritz Crackers at Euro RSCG in 2010. His work on these brands led to an integrated planning process for all of Reckitt Benckiser’s brands. He followed this stint with freelancing gigs at agencies Razorfish and Tribal DDB—creating of a neuro-testing lab—and a role as strategy director at ad agency KBS, where he headed planning efforts for investment company Vanguard.