CHS Marks 25th Lakeland Anniversary with Magical Christmas Catalogue

Lakeland’s Christmas catalogue, designed by their long-standing lead creative agency CHS, lands on doormats across the UK this week. 

The 186-page bumper catalogue was lovingly created by full service agency CHS in collaboration with Lakeland’s in-house marketing team. CHS’ responsibilities included creative development, page production and photography. 

The launch of this year’s Christmas catalogue also marks a key milestone between the two companies, who first started their working partnership 25 years ago in 1996.

The Dorset-based agency was also tasked with implementing Lakeland’s new campaign, ‘The Secret to Christmas Magic’.

This overarching creative idea houses the feeling of festive enchantment, manifesting itself through unlocking the innovative products consumers simply can’t live without at Christmas.

The new campaign theme has been brought to life through printed catalogues and Lakeland’s retail, social and digital outputs throughout the festive period.

Phil Morris, account director at CHS, said: “It’s always a proud moment for the CHS team when a Lakeland catalogue gets mailed, it’s what both we, and households throughout the nation have all been waiting for. 

“It’s the culmination of months of hard work across the business and we can’t wait for customers to discover all the hidden gems inside. 

“2021 also marks 25 years of working with Lakeland – a landmark that as an agency we’re excited to shout about. 

“We work in an industry where agency-client relationships typically come and go. So to reach such a milestone speaks volumes of the level of work we achieve together.

“Our dedicated team has done a fantastic job of bringing this new festive concept to life.

“Whilst it's been a difficult year for many, injecting some Christmas magic into our homes this December should be the perfect way to bring 2021 to a close.”