Chrome Productions and Think Jam Bring Latitude Festival Live to Central London

JULY 2023

This past weekend, Chrome had a blast bringing the energy, fun, and incredible music from Latitude Festival to London’s bustling city centre. Working together with our trusted partners Flock London and Machine-Sound Design and Music, we designed and animated several beautiful 360-degree environments to take over the epic Now Building at Outernet London. Crowds flocked to the immersive space to enjoy three live musical performances from Picture This, Sophie Ellis-Bextor, and Mimi Webb from the Barclaycard Amp It Up Stage at Latitude Festival.

Hosted by TikTok legends Coco Sarel and Jordan Banjo, and alongside Chrome partner Think Jam, Chrome facilitated the livestream, which played simultaneously on TikTok and at Outernet London. This has been a project of enormous scale (literally!), with a 23-metre-wide main screen and a total of 275 million pixels to design, animate, and deliver. Throw in a 7.1 spatial audio design and mix and voila–Latitude Festival was brought straight to London!