Christmas is Better in a Sweater Together

There's a glut of Christmas ads vying for the world's attention - and heart strings - this time of year, so how can a brand stand out? J. Walter Thompson Amsterdam's new TVC for fashion brand WE finds a way to stick exactly to their client's strategic mission of humankind being 'Better Together' but rendering the statement in an original – if somewhat twisted – way.

WE Fashion, a European clothing brand from the Netherlands, is known for its inclusive character. So this holiday season, WE Fashion has made a double sweater, to be worn with a partner of choice, to quite literally embody their motto ‘Better Together’. It’s a funny take on everyone’s perennial favourite - the Christmas jumper - and at the same time the ultimate proof of the brand’s belief that life is better together. Especially at Christmas.

The commercial features a series of very different couples spending the holidays together. From the standard young couple celebrating the season on a bowling lane, to best friends sharing a seasonal mint tea – to the more outlandish: a gentleman of a certain age finding festive joy with his very own RealDoll. All inside their ‘Better Together’ sweaters.

The ‘Better Together’ sweater is more than a statement – it’s also a product. It's available to purchase as a special limited edition promotion online at WeFashion.com. An adult version is available in red; and a blue one is made for children of age eight to nine.

The campaign goes out both on TV and online and is supported by a social media activation. The film was directed by Nina Aaldering of production company Holy Fools and shot by cinematographer Thomas Buelens.