senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Chorus and Saatchi & Saatchi Make Big Call to Say New Zealand Runs on Fibre

22/06/2023
Advertising Agency
Auckland, New Zealand
118
Share
The spot revisits Carl, a hapless character who was suffering from ‘badnet’ before the help of Chorus and a fibre connection

Saatchi & Saatchi New Zealand has collaborated again with Chorus, creating a multi-channel campaign as they launch new brand fibre platform, ‘New Zealand runs on fibre.’

Three years ago, Chorus introduced Carl, a somewhat hapless character who was suffering from ‘badnet’. Fortunately, an intervention by concerned neighbours saw Carl rescued with the help of Chorus and a fibre connection.

In their latest campaign, Saatchi & Saatchi revisit Carl three years later. He has just learnt that almost three million New Zealanders are now using fibre and is curious to know what they’re all doing with it. So, he gets them all on one big video call, and discovers the numerous and diverse ways Kiwis around the country are enjoying the benefits of their fibre connection.

Steve Cochran, chief creative officer at Saatchi & Saatchi said: “Carl has been hanging out in New Zealand living rooms regularly for nearly three years and he has become a well-loved personality. It’s great to get him back with a new story and introduce a bunch more characters.”

Karren Harker, head of marketing at Chorus said: “Hitting one million connections with nearly three million users is a great milestone for Chorus and the fibre network in New Zealand. The majority of New Zealanders now enjoy some of the best internet capability in the world. Our new campaign, ‘New Zealand runs on fibre’, reflects just how ubiquitous it is now. It’s a fun way to showcase some of the ways fibre is being used by Kiwis.”

Bobbsey Twins from Homicide with FINCH were the production partners for making the films. The campaign comprises 60, 30, 15 and 6 second spots across multiple channels. Out of home, social, radio and contextual placements extend the platform idea with many other iterations planned for the future.

SIGN UP FOR OUR NEWSLETTER
Work from Saatchi & Saatchi New Zealand
Don't Be Fine with It
Pepperstone
12/06/2024
4
0
Badnet to Fibre
Chorus
23/06/2023
108
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0