Child Safety Company Britax Names Barkley Agency of Record

Today, independent creative agency Barkley announced that Britax Child Safety Inc., the maker of premium car seats and strollers, has selected Barkley as an agency of record.

Based in Fort Mill, South Carolina where the full-line of harnessed car seat products are engineered, tested and manufactured, Britax hired Barkley to build a strategic brand foundation.

“Our team here at Britax is passionate about developing and building products that will help bring peace of mind to parents everywhere. Our challenge was to find a partner to help us deliver this brand message to consumers in a meaningful way,” says Britax Child Safety, Inc. President Maria Montaño. “Barkley’s collaborative approach as well as creative and strategic expertise made them the right agency for us as we recommit our brand to a consumer-first philosophy.”

“Britax is just the kind of company we love to work with, as they have proven, industry-leading products as well as innovation,” says Jason Parks, Executive Vice President at Barkley. “We’re excited to be working with Britax and grateful that they trust us to help take them to the next level.”