CherryCherryVFX London and Istanbul teamed up with RSA Films to deliver the latest campaign for Exxon Mobil 1 through AMV BBDO.
Jenson Button, Formula 1 driver, was set up to the ultimate challenge to test his precision in racing. The idea behind the campaign is to highlight that the difference between wining and losing can be down to the smallest detail. In this '240 cm Challenge', Mobil 1 and McLaren-Honda put their technical partnership to the test.