Chemistry’s 'Consider the Odds' Awarded Again, This Time at Caples

Following on from success at the Spikes, the DRUM Awards, and the local Pressie Awards, Chemistry’s 'Consider the Odds' campaign for TAB has added Silver and Bronze Caples awards to the cabinet. 

With a Bronze in OOH and Silver in the Caples’ unique Small Agency category, it’s another impressive accolade for the Auckland-based indie agency.

The Caples award show took place in the early hours on Wednesday March 24th, with hopefuls from around the world tuning in via live stream. As an awards show run for creatives, by creatives, the campaign was up against some of the top creative work from around the world.

Reflecting on the recognition, Chemistry ECD, Pat Murphy, said: “With a name like Patrick Murphy, naturally I had a foot in both camps. And while the odds started out in the AB’s favour, things quickly changed. We never knew which way each game was going to go, which kept our creatives on their toes, changing out headlines on the fly. So we’re delighted with the success of the campaign. Special thanks to Ireland for keeping it interesting.”

The full list of winners from the Caples Awards can be found here.