Cheil Worldwide’s Life Saving TV for KT Rolls Out Across South Korea
Cheil developed a unique piece of code which allows any TV to communicate, via a set top box, with designated mobile phones. When the elderly person turns on his/her TV set, the unique code automatically sends a text message to the mobile phone of a caregiver and/or loved ones. If there is no TV activity after 24 hours, another text message is automatically sent to the elderly person’s social worker alerting them, and the social worker can call or visit.
Cheil Worldwide and KT created the innovative service to help solve issues around the care of the elderly in South Korea, where more than 1.38 million senior citizens live alone and few social workers are taking care of them (1 social worker to almost 27 seniors).
KT Life Saving TV has resulted in a 125% increase in visits by social workers to the elderly in their charge, a 300% increase in texts from social workers, and a 400% increase in calls to the elderly from social workers and caregivers.
Creative Director: Taejin Lim
Copywriter: Hyekyung Jung, Nahil Kang, Sangjun Park, Sungwon Won
Art Director: Yongsoon Yim, Junho Lee, Wan Heo
Executive Creative Director: Kate Hyewon
Creative: Sanghyun Nam
Producer: Lyusuk Oh
Creative Agency: Cheil Worldwide
Creatives: Lyusuk Jung, Sunkyu Kang, Hyeonuk Kim
Edit Company: Gustngale
Producer: Sumin Kang
Directors: Myungchun Park
Production Company: MASSMESSAGE
Category: Publications and media , Tv and radio