Cheil Worldwide Wins Six Trophies at Spikes Asia 2024

A Gold in Brand Experience & Activation went to 'Try Galaxy Fold Experience' by Cheil Worldwide Seoul. With Try Galaxy app, iPhone users can tryout Galaxy Z Fold for themselves on their phones. Two iPhones are synced side-by-side to transform into a single Galaxy Fold interface to watch an epic film, perform multiple tasks on multi-window, and enjoy a round of air hockey together. The campaign also won two Silvers, and a Bronze.

One Silver in Brand Experience & Activation went to 'All You Need is a Rug' by Cheil Worldwide Seoul. To ensure that a home appliance will seamlessly fit into your space, rugs were created reflecting the exact floor dimensions of the ten most commonly purchased home appliances. By simply laying out the rug, customers could see how much space the appliance would need, while the rug can also function as decor in home.

'Micro Miracle' by Cheil Worldwide Seoul and BMB won one Silver in Film Craft. The film celebrates the mighty power of the tiny semiconductor by featuring specially built models so small that they could only be captured using a scanning electron microscope.

At the Young Spikes Competition, Sae Young Kim and Ji Hye Kang at ptkorea (Cheil PengTai Korea) won Bronze in Digital, and Yi Rong, Sandie Chan, and Carissa Almira Djawas at Iris Singapore won Bronze in Integrated. The Young Spikes Competitions are aimed at creatives who are aged 30 or under and employed in advertising and communications businesses.