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Cheil | Centrade Presents Intelligent Samsung Smarter Living Ecosystems for Home Smart Home Campaign

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The integrated communication agency Cheil | Centrade, communicates the benefits of Smart devices in the Samsung Smarter Living ecosystem and the surprising way they can be easily controlled through the Samsung SmartThings application

Cheil | Centrade Presents Intelligent Samsung Smarter Living Ecosystems for Home Smart Home Campaign

The market for Smart Home devices is constantly growing in Romania. If a few years ago only the early adopters were buying smart ecosystems for their homes, motivated by their curiosity and passion for tech, now the market has reached its first maturity stage. In 2021, over 70% of Romanians stated that they intend to buy Smart Home products, and the motivation for the purchase is, first of all, comfort.

The 'Home Smart Home' campaign starts from the observation that technology is part of everyday life and can be used, with a touch of imagination, to enrich our experiences with the loved ones. During three episodes, we capture various memorable moments in which a nice young man uses the ecosystem of Samsung smart devices in surprising ways, so he can successfully solve various challenging situations.

All three stories are inspired by insights from a qualitative study done by Cheil on how to interact with technology and the role it plays in amplifying family moments.

In the 'Home Concert' video, the main hero wakes up in a messy house, after an evening with friends and finds out that his mother-in-law will be coming soon. On the fast-paced music played in his wireless headphones, he quickly organizes the house cleaning in record time with Samsung Smart Washing Machine and Samsung Smart Vacuum Cleaner, and then refreshes the air in the house with Samsung Smart Purifier. All devices are connected to the SmartThings app installed on its new Samsung Galaxy Z Fold3. So, when he receives the notification from the Samsung Smart Watch that the important guest has arrived, everything is in perfect order.

In the 'Horror story' video, we see how the main character pulls a prank on his friends who came to watch a horror movie at his home, on the Samsung Smart TV, by controlling the Samsung smart devices connected in the apartment. Thus, the smart washing machine, the intelligent vacuum robot and the intelligent air purifier are controlled from the Samsung SmartThings application for an unexpected effect.

In the 'Dance of Love' video, we see how his new Samsung Galaxy Z Fold3 announces our hero of his relationship anniversary, so he can improvise a series of small surprises for his girlfriend, with the help of Samsung smart devices. He uses the Samsung SmartThings-controlled Samsung Smart Vacuum Cleaner to serve her a cup of coffee from her favourite mug. In the afternoon, he reveals an emotional collage of photos selected on the Samsung Galaxy Tab and projected on the Samsung Smart TV, thus discovering, to his surprise, that his partner forgot about the anniversary. The spot ends with a romantic dinner in which the girlfriend surprises him by wearing the same blue dress as on their first date.

“Samsung fans can now easily sync their homes to suit the modern lifestyle. With the help of Samsung SmartThings, you can control all connected devices, from smart TVs, to smart washing machines, smart vacuum cleaners or smart purifiers, in the smart home ecosystem from anywhere, for special experiences with your loved ones. Thus transforming the famous ‘Home Sweet Home’ into ‘Home Smart Home’.” declares Simona Costea, global business leader, Cheil | Centrade.

“With Samsung's smart devices, you have the whole house at your fingertips and you can unleash your imagination. We hope that we will inspire with our series of delicious integrated technology driven stories, all kinds of events with a happy ending, at home, under the magic wand of the SmartThings application.” completes Mihai Gongu, executive creative director, Cheil | Centrade.

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Cheil | Centrade Team

Executive Creative Director: Mihai Gongu

Global Business Leader: Simona Costea

Senior Copywriter: Ionuț Iordache

Senior Art Director: Dragoș Boțcău

Senior Copywriter: Corneliu Radu

Art Director: Ana Constantin

Digital Account Manager: Camelia Cucu

Social Media Specialist: Gabriela Ursu

AV Producer: Monica Garbur

Samsung Romania Team

Head of Marketing Division, Samsung România & Bulgaria: Simona Panait

Communications & CC Manager, Samsung Electronics România: Ioana Mârzac - Sigarteu

Social Media Manager, Samsung Electronics România: Corina Enache

CE Campaign & Category Supervisor, Samsung Electronics România: Diana Mihaela Grecu

Video production

Director: George Luca Gugulici

Image Director: Alex Mihai

Producers: Oana Maria Ursachi and Marius Bucur

Casting: Oana Bucur

Scenography: Camelia Țuțulan

Post Production

Post-production: Chainsaw Europe

Image Editor: Mircea Lăcătuș

Sound Editor: Andrei Vasilache and Hasan Nasser

Post-production coordinator: Diana Gordon and Oana Manea

Genres: Storytelling

Categories: Consumer Electronics, Mobile Devices

Cheil Centrade, Wed, 22 Jun 2022 14:41:06 GMT