Cheerios Launch 'Gracie' Ahead of Super Bowl

Created by Saatchi & Saatchi New York, the Cheerios Super Bowl ad is wonderful recognition to family bonding while eating together. In 'Gracie' a father uses the breakfast cereal to explain to his young daughter that she will soon have a sister. The outcome will make you smile from ear-to-ear. 

Credits

Executive Creative Director: Peter Moore Smith  

Executive Creative Director: Justin Ebert 

Creative Director: Johnnie Ingram

Copywriter: Nick Marchese 

Art Director: Taylor Lucas                                                                                                                    

Chief Production Officer: Tanya LeSieur 

Head of Content Production: John Doris 

Executive Producer: Dani Stoller 

Music Director: Eric Korte

Business Manager: Christina Mattson 

Production Company: Community Films LA, CA

Director: Matt Smukler

Director of Photography: Tami Reiker 

Executive Producer: Carl Swan                                           

Line Producer: Carr Donald

Editing House: Beast NY, NY

Editor: Jim Ulbrich

Assistant Editor: Elmer McCarty                                  

Producer: Valerie Iorio                                       

Executive Producer: Helena Lee

Post House/telecine: Company 3

Colorist: Tom Poole

Post House/conform: Gryphyn

Sr VFX Artist: Scott Bravo

Producer: Mark Reyes

Music House: Big Foote

Audio Post: Sonic Union

Mixer: Michael Marinelli 

Visual Effects                                                           

VFX Compositor: Michael Ricca “Gracie”

Animator & Compositor: Michael Ricca “Just Checking” & “Nana”

Creative Director: Wayne Brejcha, “Gracie”, Calabash Animation

Executive Producer: Sean Henry  “Gracie”, Calabash Animation

VFX Producer: Emily Williamson