Cheerful New TVC for SuperValu Reworks Oliver!’s ‘Consider Yourself’
Today, Ireland’s largest supermarket chain, SuperValu, and creative agency, TBWA\Dublin, launch a new brand campaign, ‘All Things Considered’. The through-the-line campaign spans across TV, cinema, radio, in-store executions, as well as digital, VOD, and social media.
With ‘All Things Considered’, TBWA\Dublin creates a new positioning for SuperValu; one that reflects its heritage and commitment to offering genuine value to customers nationwide. The 60-second TVC sets the famous tune ‘Consider Yourself’, from the musical, Oliver!, to a montage of people who make up SuperValu’s extensive community. Using the song’s core word, ‘consider’, people from all walks of life - from families and teenagers to the supermarket’s staff and local suppliers - highlight the value they get from SuperValu.
Tara Clifford, SuperValu Strategy Marketing Manager, comments: “We are delighted with our new ‘All Things Considered’ campaign – we believe it will have a huge impact in the Irish market once launched. What has impressed me most in the creation of the campaign is the collaboration through every stage of the creative process – insights, strategy and creative. This campaign is tackling a key issue for our brand in a new, modern and exciting way. It tells the full story of our brand and what makes us unique. We thank the team at TBWA\Dublin for all their hard work.”
The campaign launches Thursday 6th September. The TVC will be supported by cinema, radio, retail-focused executions, digital, VOD, and social media. The messaging of ‘All Things Considered’ will also chime with SuperValu’s upcoming Christmas campaign.
