Cheeky Campaign from Continuous Invites Boys to Get Their Periods

72% of boys have never had a lesson about periods. So, is it any wonder that one in five women have felt period shame due to comments from a male friend?

21% of girls have admitted they fear going to school on their periods in case their male classmates find out and make fun of them; causing them to miss vital education. But what’s more is that these boys grow up to be uninformed partners, husbands, friends and colleagues. To challenge this head on, Continuous believes it is necessary to tackle the problem at the root of the issue: in schools.

As part of its ‘Alternative View’ series, Continuous intern Millie Harrison created ‘Boys Get Periods’; a campaign to include boys in this conversation from an earlier age.

Executed across posters, educational packs, online videos and social posts, the campaign ensures that boys can get periods even outside of the classroom. And ambient materials in boys’ bathrooms, playgrounds and social areas give a more holistic reflection of what their female peers’ experiences are like.

The ambition? Millie would love for this to be picked up by mainstream menstruation brands, to give support to educational bodies, and to make boys more well-rounded men for generations to come.

"Teaching kids about periods is so important in creating a better, more compassionate society. Not only does it help those children who will menstruate to better understand what’s happening with their bodies, but it also allows for those who won’t, to become more empathetic and accepting of this completely natural thing that happens!

The final result is a bit cheeky, but it invites people to learn and reflect. What better way to raise the issue of a taboo subject than with a bit of fun!" said Millie Harrison, Intern, Continuous.