Charlotte Cardin and CDK Company Kick into High Gear for Nissan Kicks Launch

TBWA\Canada introduces Nissan Canada's latest campaign for the launch of the all-new Kicks. The campaign features spots that exude the same energy and vibrancy as music videos or TikTok dances. Partnering with Canadian music star Charlotte Cardin and top CDK choreographers, the campaign, titled ‘Get Your Kicks,’ is designed to capture the attention of a dynamic and modern audience.

To introduce the most advanced and capable Kicks yet, Nissan set out to create a campaign that reflects its bold and fresh nature. From the outset, the vision was clear: the Kicks isn’t just another car - it’s a true sidekick, empowering drivers to chase their inspirations and experience the joy of driving this innovative vehicle. 

“This exciting, digital-first campaign is packed with style and swagger,” says Bill Chamness - VP director of strategy. “Music and choreography highlight the Kicks’ features, translating them into moments that resonate with drivers’ lives. The Kicks lets them go anywhere, do anything, and have fun - all set to Charlotte Cardin's upbeat track ‘Feel Good.’”

“The all-new Nissan 2025 Kicks gave us a unique opportunity to create a campaign that dives headfirst into a world of dance, music, and lifestyle,” adds Tori Lee and Philippe Visaya the creative duo behind the campaign.

Nissan is also breaking away from traditional advertising norms. This campaign speaks to drivers who lead full, adventurous lives, showcasing confident and cool women embracing every experience, free from stereotypes.

Beyond showcasing the Kicks, this ad is part of a broader strategy to communicate Nissan's evolution as a brand. “With our latest line up, including the ARIYA, the all-new Kicks, and the brand-new Armada, we’re pushing boundaries and redefining what drivers can expect from their vehicles. Our message is clear: Nissan is the brand that empowers freedom, confidence, and exploration. Each model, whether it’s the Kicks or any other in our line up, is designed to be a trusted partner that allows drivers to experience life more fully. We're here to shake up the market and empower people to redefine what’s possible in their lives, and this ad is a testament to that,” says Alannah David Clark, senior manager, marketing communications at Nissan Canada Inc.

The all-new Nissan Kicks is designed for those seeking a vehicle that perfectly blends style, technology, and practicality. With its bold design, Intelligent All-Wheel Drive, Panoramic Moonroof, and Bose Personal Plus Audio System, the Kicks meets the needs of modern drivers who are always on the move. At its core, the Kicks is about versatility and freedom, and this campaign highlights how the vehicle supports this lifestyle.

The campaign launched on October 1st and is being featured across Canada through OOH, TV, digital, and social media channels.