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Championing Diversity: The Future’s Bright



INFLUENCER: Camilla Yates, planning director at Elvis, on how the agency is tackling adland's diversity issue

Championing Diversity: The Future’s Bright

At Elvis, we believe that the best ideas come from bringing together different points of view, or seemingly unconnected sources of inspiration. They’re fostered in culturally rich environments that welcome different perspectives.

We want to create a more inclusive working environment. Not just inside Elvis’ offices, but more broadly in the creative industry, where diverse talent enjoys genuinely equal opportunities for sustainable career progression.

An equal system takes diversity for granted. This is our ultimate aim. Not just because we want to ‘do good’ (which obviously, we do), but because we believe workplace diversity drives better ideas and results.

At Elvis we have a female CEO and 50% female board. Our mean gender pay gap is 7.8% - well ahead of most of the industry. But we need to go further in order to create the level playing field that agency life should represent. Diversity in the creative industries isn’t just a gender, race and disability issue. It’s also an accessibility issue. Starting out in the industry often means relocating to London and interning for peanuts. This creates a walled garden, inaccessible to people from low income backgrounds.

We’ve been working with Media Trust to start remedying this from the ground up. Media Trust is a communications charity that believes in the power of media to change lives. One of their goals is to help young people break into the creative industries, and they focus on outreaching to young people from under-represented or hard to reach backgrounds.

We are providing one-to-one mentoring in our office for 17-25 year olds over the course of the year, in order to give focused, practical help that will enable them to kickstart their careers. From CV writing, to deciding on the right course to up-skill their talent, to honing confidence and presentation skills, our mentees are seeing opportunities opening up to them as they develop.

Elvisians from every department in the agency also ran an advertising masterclass as part of the Media Trust’s ‘Creativity Works: Multimedia Genius Training’ which helps creative young Londoners who are not in employment, education or training break into the industry. We were so impressed with the creativity, personality and intelligence of this group of people that we offered the group the chance to apply for contract role working on one of our pillar clients the very next day.

The connections we’re making with young people is creating a diverse, highly talented pool of potential new starters at Elvis, who in future could be instrumental to creating unexpected and unforgettable work for our clients. The future’s bright. 

Camilla Yates is planning director at Elvis


Agency / Creative
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Elvis, Tue, 21 Aug 2018 14:47:00 GMT