Champion Magician Stars in Jarlsberg Film

Following its appointment by TINE SA, Norway's largest dairy cooperative, earlier this year, Perfect Fools has created a global content hub for cheese brand, Jarlsberg.
 

Jarlsberg is a world famous Norwegian cheese sold from northern Norway to Sydney. It’s also the number one imported cheese in the United States and Canada.

 
The new experience unifies the brand’s online presence and inspires Jarlsberg lovers with its theme of “Yours to Share”. Corporate and product stories are complemented by regular interactive social activations, which are shared on Pinterest or Facebook.

 
The new site will premiere “Sandwich Shorts” a series of videos of people creating sandwiches in an inspiring way. The opening film sees champion illusionist, David Persson*, conjure up a Heavenly Jarlsberg Ciabatta sandwich using table magic tricks.

 
The “Recipe Page” features a database of simple sandwiches and party appetizers to advanced fine dining recipes.

 
Carl Berglind, producer at Perfect Fools, says: ”We have unified Jarlsberg’s global online presence and created a content platform to inspire customers to create and share their own Jarlsberg moments.”

 
The platform will roll out from the 5th of December with an international page and one aimed at the Norwegian market.  Further markets, including the US, UK and Australia, to be rolled out at a later date.

 
*David Persson won the Swedish Championship of Magic in 2012.