Challenge Accepted: F&B Toronto Reaches Out to the Best & Brightest With Seneca
Seneca, one of Canada’s largest post-secondary institutions, has released a new, bold recruitment campaign designed to attract high-quality candidates.
The new Challenge Accepted campaign is a reflection of the nature of Seneca’s students and the success of its graduates.
“In the research for the campaign, we recognized that what’s common among our students — today and throughout our history over the past five decades — is this relentless commitment they bring to succeed,” said Seneca’s AVP of Public Affairs and Community Engagement Renata D’Innocenzo. “We wanted to harness that feeling and showcase that no matter where you’re headed as a student, we will help you get there with terrific faculty and supports in the career-focused programs we offer.”
You can check out the punchy video below:
The Challenge Accepted campaign is an integrated multimedia effort. At its heart is an online and television commercial featuring a speech from Seneca’s founding president Dr. William Newnham. The campaign, which exclusively features Seneca students and graduates and their work, will also include out-of-home, online, social, and experiential elements throughout the Greater Toronto Area and beyond.
The campaign was created by Seneca’s advertising agency of record, Forsman & Bodenfors. “We were so impressed by the calibre of what Seneca offers,” said F&B Canada’s Chief Creative Officer, Matt Hassell. “The truth is, graduates are accomplishing incredible things each and every day thanks to the experience and confidence they gain at Seneca. The campaign shows how the hard work students put in at Seneca helps them rise to the challenges of a constantly changing future.”
Seneca’s Challenge Accepted campaign launched in October and will be in market throughout the fall.
Creative Agency: Forsman & Bodenfors Toronto
Category: Corporate, Social and PSAs , Education