Cesc Fàbregas Travels the Beautiful Game for Expedia's UEFA Champions League Film

The 2023-24 season of the UEFA Champions League, the world’s greatest club competition, is in full swing. Expedia Live, a UEFA Champions League Official Supplier, recently launched their European travel hub Expedia Live to help fans travel to matches and has now partnered with Anomaly to create a new ‘Nothing Beats Being There’ film, with football legend Cesc Fàbregas.

The 67’ film splices Spanish midfielder and football manager Cesc Fàbregas, with footage of the fun and energy of living the game within the host cities across Europe. Throughout the film, Cesc shares how he’s “never been to the UEFA Champions League… not really” and shares the highlights that fans get to experience - the chance to get lost, march with the crowd, start chants, mess about with the rivals. Complimenting each statement, shots of these experiences are shown, bouncing back and forth from Cesc and the experience that Expedia can make possible.

The campaign will live as part of a series of digital films across key football publishers, paid social and owned and partner channels. Alongside this, ticket competitions, live events and digital and social activity will drive people to sign up with Expedia Live to travel the beautiful game. Part two of the film will be released in March 2024.

Michele Rousseau, senior vice president of global brands at Expedia Group, “We’re proud Expedia Live is an Official Supplier of the UEFA Champions League and can enable fans from around the world to travel and discover new cities, as nothing beats being there. Travelling to watch a game allows fans to experience new cultures and create special memories with friends and family that will last a lifetime.”

Joe Corcoran, executive creative director, Anomaly London, "The best partnerships bring out more in each other. The UEFA Champions League allows travelling teams to compete in the best cities around Europe and Expedia makes travel easier for fans, to experience games in the best way possible. Over the last few seasons, we’ve been fortunate enough to work with players and managers who take part in the competition and were struck by an insight our work unearthed which was that despite travelling to all these cities for games, very few of them have truly experienced the places as cultural destinations. It’s this insight that inspired this work with Cesc Fàbregas and Expedia.”