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Celebrate Individuality with this Stylish New Pirelli Tyres Film

Generator, 4 months, 3 weeks ago

Generator's Igor Borghi directs stylish, cool and totally unique commercial for Pirelli P Zero tyres

Celebrate Individuality with this Stylish New Pirelli Tyres Film

Generator's Igor Borghi cements his status as a master of ensemble pieces with this gorgeous new spot for Pirelli.

Blending stylish visuals with a real sense of fun, Igor fully captures what it's like to drive a car with Pirelli P Zero tyres.

Creative Agency

Creative Director: Sara Portello

Copywriter: Giulio Brienza

Art Director: Letizia Ziaco, Fabrizio Fiucci

Executive Creative Director: Federico Pepe e Stefania Siani

Producer: Melina Mignani

Head of Production: Alessandro Pancotti


Editor: Massimo Magnetti

Post Production / VFX

Head of Production: Alga Pastorelli

Grade: Band 22

Production Company

DOP: Silvia Bergamaschi

Director: Igor Borghi

Executive Producer: Karim Bartoletti

Producer: Silvia Bergamaschi

Category: Automotive , Cars

Genre: Luxury , Storytelling