Catherine Kehoe to Chair IPA Effectiveness Awards Judging Panel

Nationwide chief customer officer, Catherine Kehoe has been named as chair of judges for the IPA Effectiveness Awards 2024. During her remarkable career, Catherine’s brands have claimed three IPA Effectiveness Awards, as well as the Channon Prize for Best New Learning.

As chair, Catherine joins convenor of judges Jo Arden, chief strategy officer at Ogilvy UK, and deputy convenor Charlie Ebdy, chief strategy officer at OMD UK, in presiding over the client, industry and technical judging panels as they analyse the Awards submissions ahead of an awards ceremony in October.

Says Catherine Kehoe, chief customer officer, Nationwide, “The IPA Effectiveness Awards are the most prestigious awards in our industry, the benchmark of excellence in effective marketing, and I am delighted to be Chair of Judges for 2024. At a time when budgets are under increased scrutiny, proving the value of your marketing spend has never been more important so I am looking forward to seeing how clients and agencies have worked in partnership to deliver outstanding growth and return on their brand communications.”

Says Jo Arden, chief strategy officer, Ogilvy UK, “Catherine is a true leader in her field and has shown an unparalleled dedication to marketing effectiveness throughout her storied career. I am delighted that she will be joining us as chair of judges for the IPA Effectiveness Awards. Her insight and expertise will be invaluable during the judging process, guiding our analysis as we identify the papers that have delivered the best, and most effective, value for their clients.”

Established in 1980, the IPA Effectiveness Awards have turned effectiveness into the global language of marketing. Acclaimed across the world for their rigour, winning an Effectiveness Award opens doors, builds brands, launches careers, grows budgets, attracts talent, and advances knowledge.

The 2024 IPA Effectiveness Awards, include the President’s Prize for Next Generation Brand-building which will be bestowed to the entry that has best-increased marketing effectiveness by recognising the diversity of the population and expanding their communications to include a new generation of customers, or an audience previously ignored, under-represented, or misunderstood. It forms part of Josh Krichefski’s IPA president’s People First agenda to open hearts, eyes, and minds to our industry.

The IPA Effectiveness Awards 2024 are open for entries. All registrations before 31st January 2024 are eligible for a discounted fee and mentoring on the entry process. Entries close on 18th April 2024, with the winners announced at a ceremony on Monday 7th October 2024.