Caswell Coggins Directs Joey Essex for Slick New Cup A Soup Ad
Cup A Soup for McCann London is Caswell Coggins’ first shoot for Another Film Company since signing to the company. It sees Joey Essex from ‘The Only Way is Essex’ fame with a bronzed and toned torso walking to camera in what appears to be an aftershave ad. Classical string music is heard with slick visuals, while the voice over starts; only then do we realise we’re actually watching a Batchelor’s Cup A Soup ad. Finishing on the line, 'incredibly tasty ...phenomenally thick,' as Joey looks off camera, confused in a 'were they talking about me?' kind of look.
Caswell Coggins works across all mediums, be it commercials, digital, music video, film and documentary, using his ability to creatively and technically problem solve within what are often projects with challenging boundaries. His work demonstrates a love of strong visual storylines combined with an emotive style of filmmaking. Caswell’s passion for film started from an early age and he worked his way up from Runner to Director culminating in working all over the world for the BBC and then onto music videos where he worked with artistes such as Keane, The Feeling, Lily Allen and many others. Since moving into the commercials world, Caswell has created films with jaw dropping action shots, beautifully engaging landscapes and stunningly choreographed films.
His documentary film ‘Destino a contemporary dance story' traces the journey from the back streets of Addis Ababa, Ethiopia, to one of the most famous dance stages in the world, it followed two young street children to see the effect of contemporary dance on their lives. Now as international dancers, their subsequent performance at Sadler’s Wells. It received rave reviews, screened on Sky Arts it went on to be seen at festivals around the globe.
TV Producer: Emma Peter
Chief Creative Officer: Laurence Thompson
Creative: Imogen Jones / James Rooke
Account Director: Kate Douglas
Creative Agency: McCann London
Edit Company: Marshall Street Editors
Editor: Toby Conway Hughes
Producer: Dave Frost
Director: Caswell Coggins
DOP: Richard Mott
Producer: George Saunders
Production Company: Another Film Company
Production Manager: Sam George
Category: Conveniece , Food