Casino Casumo Wants Finns to Have a Berry Good Time with Bananas
Forget Volvo’s Epic Split, online casino, Casumo, has unveiled the second phase of its Erase Boredom campaign with Epic Banana Flip, a berry-inspired interactive game designed to raise a smile and position the brand as the region’s number one entertainment destination.
Created in co-operation with Perfect Fools Stockholm, the work establishes Casumo’s Erase Boredom website as a top platform for fun online content that delivers the brand’s mission to erase boredom.
The game and a YouTube video take their cue from research that reveals Finns believe bananas are the most boring fruit. However, the film points out that the banana isn’t just a fruit, it’s a berry, so it’s Finland’s most misunderstood berry.
The Epic Banana Flip game gathers the nation’s boring berries together and asks Finnish people to flip them from a frown to a smile, helping to make all of Finland's bananas happy again.
The film features comedian Heikki Vilja bounding around a typical Finnish market interviewing shoppers, telling the banana story and encouraging Finns to rescue the nation’s unhappy berry.
The video is backed by advertising in the form of pre-rolls and content seeding designed to drive traffic to the Erase Boredom website.
Epic Banana Flip builds on the first phase of the campaign, which rehabilitated the reputation of vanilla ice cream, voted Finland’s most boring ice-cream flavour. Global rapping sensation turned TV presenter, Vanilla Ice, starred in a video to convince vanilla-hating Finns that it’s the best. The 1990s music sensation was heard rapping in Finnish, singing the national anthem and telling ice-cream related jokes.
Philip Arvidson, art director at Perfect Fools, said: “This campaign brings to life the Casumo brand promise to Erase Boredom. It’s a fun, interactive game and video designed to engage and challenge the audience’s way of thinking. It’s also a turning point for the image of the banana as a berry, not a fruit.”
Hanne Aimonen, CMO at Casumo, added: “Through a growing library of entertaining content on the Erase Boredom site, we’ve built on the success of the Vanilla Ice film to further associate the brand as the number one destination for fun. Casumo is all about happiness, entertainment and providing our players with the best possible gaming experience.”
Copywriter: Patrick Dry
Art Director: Philip Arvidson
Account Director: Eric Karlshammar
Designer: Melissa Nilsson
Producer: Amit Raab
Creative Agency: Klas Lusth, Patrick Dry
Tech Lead: Tony Sajdak
Developer: Kim Korte
Editor: Karl Nord
Print / OOH
Photographer: Alexander Radsby
Category: Gambling , Sports and leisure