carwow Appoints Lucky Generals as Lead Creative Agency to Deliver New TV Campaign

carwow, Europe’s leading online car buying and selling platform has appointed Lucky Generals as its creative partner to boost brand and product awareness.

The agency has been selected to develop carwow’s biggest ever above the line marketing campaign to promote it’s Sell Your Car service, which allows consumers to list their cars for dealers to buy directly from them. 

The TV, radio and out of home campaign will demonstrate the brand’s ability to create moments of wow for people changing their cars. 

Lucky Generals was appointed due to the team’s ability to bring its creative campaigns to life for the brands it works with.

carwow is a unique online car buying and selling marketplace that boasts 9 million users and has the biggest and most influential automotive channel on YouTube. It aims to help digitise the automotive industry, helping better inform people who’re changing their cars and help industry partners access consumer demand online.

Cressida Holmes-Smith, Managing Director at Lucky Generals, said: “carwow is a truly exciting scale-up with great plans and a great team. There is a huge creative opportunity here to really wow people.” 

John Veichmanis, Chief Operating Officer at carwow, said: “As we scale our business in the midst of the automotive revolution it’s vital we have the right partners to help grow our brand and demonstrate our value proposition.

“We were impressed by Lucky General's creativity, clarity and ability to communicate the excitement we have in our brand and look forward to helping more people change their cars with carwow.”