CarsGuide Turns to Red Engine SCC For Latest Campaign

Delivering on its ability to create original cut-through content, creative content agency Red Engine SCC is pleased to introduce ‘Tradie Ute Confessions’, a new online campaign created for Australia’s largest automotive media brand, CarsGuide. 

Proving that sometimes it takes a small space for a big man to open up, the social content series celebrates the role of the Ute in everyday working life by turning the trusty people mover into a mobile confessional for tradies.

Fronted by Aussie comedian Luke Heggie, the videos give tradies a vehicle to discuss the comical goings on of the trade. Underpinned by their signature wit and flair, the series introduces audiences to a host of tradesmen who open up on some of their not so enviable on-the-job experiences. 

You can watch the entire series of promos here.

Says Red Engine SCC CEO Julian Townley: “With brands having to work harder to steal attention of audiences across multiple platforms, our latest work for CarsGuide aims to cut through the noise with some good old fashion tradie humour.”