CARS24 Launches in Australia with Brand Campaign and Agency Roster

The future of used car buying has arrived in Australia with the launch of CARS24, a tech-driven unicorn on a mission to disrupt Australia’s $55 billion used car category.

With ambitions of becoming the country’s most convenient and trustworthy way to buy a used car, CARS24 launches with a fully-integrated marketing campaign and list of independent, award-winning agency partners.

Following a series of competitive pitches, CARS24 has appointed 303 MullenLowe, Hatched, Milkman, Pitch Agency and We Are Different to its agency roster, responsible for creative, media, social, SEO and PR respectively.

CARS24 Australia’s chief customer officer, Erin Williamson, said: “CARS24 is Australia’s first 100% online used car buying experience where you can purchase a top quality car in under five minutes and have it delivered directly to your door.

“Our Australian launch represents an incredible opportunity to disrupt the used car category and change the consumer experience around buying a new used car.”

“We are investing heavily in our Australian launch to drive sales, continue to build inventory and expand our offering nationwide.”

“Our agency partners represent the best of the best. We’re confident the team of smart, talented and creative thinkers will no doubt deliver against our brand and sales objectives as we launch in Australia.”

CARS24’s first Australian brand campaign centers around the theme of 'That’s the CARS24 way'.

A heavy media presence to support the launch in the eastern states includes activity across both AFL and NRL finals series as well as investment into television, radio, out of home and digital.