Carrie Drinkwater Joins Carat US as Chief Investment Officer

Carat US announced today the appointment of Carrie Drinkwater as chief investment officer. In this net-new role for the agency, Carrie will collaborate with the dentsu central investment and activation leads and agency client teams to unlock new potential for Carat’s clients while driving growth. 

“In a time of immense change across the media landscape, Carrie brings a wealth of experience to Carat and operates with a deep commitment to her team, clients, and the industry. She is known for creating partnerships and pushing boundaries to drive change and create value. We could not be more excited to welcome her to the Carat family,” said Mike Law, CEO of Carat North America. “Carrie will provide our clients unique opportunities that maximize their investments and drive growth.” 

Carrie brings over 25 years experience to Carat, most recently serving as chief investment officer at MediaHub where she spearheaded the agency's integrated investments and marketplace strategies. With a distinguished career marked by innovation and strategic leadership, Carrie played a pivotal role in transforming Mediahub’s Partnership Investment team. 

“Carat is known for understanding people better than anyone else and for its distinct approach of designing for people. As someone who has always been passionate about people, this element of humanity is true to who I am,” said Carrie Drinkwater, chief investment officer of Carat US. “I am thrilled to be joining the team and look forward to partnering with Carat’s clients to drive growth through investment solutions.” 

Carrie will work closely with Cara Lewis, chief investment and activation officer of dentsu, and will join Carat’s US executive leadership team under Mike Law, CEO of Carat North America. The strategically designed team serves to deliver best-in-class product that addresses the needs of modern brands.