Carrera Eyewear Appoints Anomaly Amsterdam as Agency of Record

In a four-way pitch to develop a new global brand platform, Anomaly Amsterdam has been appointed as agency of record for Carrera eyewear. 

Anomaly’s role will see them involved in brand and business building activities on multiple fronts including foundational business and brand strategy, communications planning, advertising, partnerships, digital and social media. 

Hazelle Klønhammer, Anomaly Amsterdam Partner, President, said: “Carrera is one of those hidden gems, with a rich brand history and so much untapped potential.  Their ambition and strong desire for progress across every aspect of their business is inspiring.”