Caroline Gilmour Joins Feed to Lead eCRM Strategy Division

Caroline Gilmour joins Feed to lead the agency's eCRM strategy division. Caroline joins Feed from loyalty agency ICLP where she was Global Communications Strategist. She was responsible for creating CRM and marketing automation strategies for the global channel partner program of IBM.

Caroline starts at Feed this week and will take direct responsibility for all eCRM strategy. She will work alongside MD Matt Lynch, and ECD Simone Micheli. 

Feed’s clients include eBay, Gumtree, Temenos, Betsson & The Dog’s Trust. They are fast gaining a reputation for their dedicated commitment to a people first approach in all their marketing & communication.

Matt Lynch, MD, Feed, commented: “We have a genuine commitment here at Feed to create work that speaks directly to our audience as if we were face to with them, in the same room. You can only achieve that kind of intimacy at scale through empathy & knowledge. Knowing what to say to people and knowing when & where they will be most receptive to your message. Caroline will be pivotal in allowing us to continue & keep perfecting this approach"

Caroline, eCRM Strategy Director, Feed, said: "Feed is an ambitious agency that has achieved a massive amount in the eCRM space for high profile and forward thinking clients. I am excited to be joining such an open and pioneering agency with real passion and skill for eCRM"