Carnival Cruise Line Australia Releases ‘Fun Size Cruises’ Campaign via Redengine SCC
Carnival Cruise Line Australia is well known for its eight to 12 day cruises to the South Pacific, however to accommodate an increase in demand for shorter and more frequent vacations, the cruise line has released ‘Fun Size Cruises’, a social media led campaign to promote its shorter but still sweet cruise options.
Created by Redengine SCC, the ‘Fun Size Cruises’ campaign speaks to a growing number of people whom prefer to break up their annual leave holidays in favour of taking smaller and more regular vacations throughout the year.
Demonstrating that a little fun can go a long way in a more bite size cruise, the campaign also encourages those who are new to cruising to enjoy a small taste, by trying out one of these sample sized holiday packages.
Carnival Cruise Line Australia Marketing Director, Jayne Andrews, explains: “Especially at this time of year, when people are coming back from long holidays, it feels extra tough waiting for the next big vacation. Fun Size cruises offer people the chance to take another holiday between holidays, without feeling too guilty. They also make cruising even more accessible to those who haven’t tried it before, and we hope, once they have had a Fun Size, they’ll come back for more. Now, there is no excuse not to get away.”
Redengine SCC Creative Director Duncan Shields adds: “Carnival Fun Size Cruises are a great way for people to sample cruising for the first time and to experience the fun for themselves. What better way to bring that to life than a range of chocolates that demonstrate how the best things in life often come in fun size packages? Ultimately, these shorter cruises are about treating yourself: and that's about moments -- whether it's a chocolate, a weekend getaway, or time with family."
Advertiser: Carnival Cruise Line Australia
Clients: Brand and Retail Marketing Manager
Managing Director: Jayne Andrews
Media Agency: MediaCom
Account Director: Katy Ward
Account Executive: Madie Zillhardt
Creative Agency: Redengine SCC
Creative Director: Duncan Shields
Senior Art Director: Baptiste David
Senior Creatives: Ben Harrison & Rob Peters
Strategy Director: Paul Isbell
Category: Ferries and cruises , Travel