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Creative

Carlsberg Reminds Us Denmark May Be Out The World Cup But Still Has Worlds' Best Beer

Directed by El Colony's Vardis Marinakis, the "The Story of Our Story" is Carlsberg's first ever commercial for Cyprus, despite Cyprus being the first country to brew Carslebrg outside Denmark

Carlsberg Reminds Us Denmark May Be Out The World Cup But Still Has Worlds' Best Beer

Although the Danes are out of the World Cup, they still make probably the best beer in the world, and now - probably the most moving Cypriot commercial. Fifty years after they choseCyprus to be the first country in the world outside Denmark to brew Carlsberg - the first ever Cypriot Carlsberg commercial follows.

Directed by El Colony's Vardis Marinakis, the "The Story of Our Story" is narrated by fantastic Cypriot lead actor Athos Antoniou. A rare occasion when the client decided to air 1 min 48 seconds Director's Cut.

The brief was clear: the hero needs to be Cypriot and the team needs to create something that will make Cypriots proud and emotional. The shoot included special product shots that were made possible with the help of Beer specialist Tony Fiory.

Director Vardis Marinakis is represented by El Colony outside Greece.
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Client

Advertiser: Carlsberg

Other

Stylist: Konstantinos Natiotis

Creative Agency

Creative Agency: BBDO Athens

Production Service

Production Service Company: Coffee Films Cyprus

Art Director: Dorothy Howls

Production Company

Production Company: El Colony

Director: Vardis Marinakis

DOP: Ramon Malapetsas

Color Grading and Final Mastering: Dcs

Music

Music Track Director: Marietta Fafouti - Musou Records

Sound Design: Che Panousopoulos

Offline

Editor: Lambis Haralambidis

Category: Alcoholic Beverages , Beers

Genre: People , Scenic , Visual VFX