Careers at Sea Launches Online Recruitment Campaign Aimed at Millennials
The innovative campaign for Careers at Sea, features different careers for young people aged 16-28 and is designed to appeal to millennials and is the platforms on which they access content.
The creative, To Sea or Not to Sea, demonstrates how maritime careers bring a sense of belonging, along with the benefits of travel opportunities and to learn new skills for youngsters.
The core creative features young people of various ages within a 1.5 minute film showcasing a different careers at sea – focusing specifically upon the Merchant Navy and cargo.
The voiceover is in the form of a rhythmic poem, written by director Harry Hall, that brings a fast pace and a reflective tone to the narrative.
Adam Barnett, Client Services Director, said: We have a fantastic relationship with the UK Chamber of Shipping and its members, and were very excited by the challenge of working on the Careers at Sea brief. Our task was to drive recruitment of seafaring amongst young people, in a creative and disruptive way, and I believe the approach and final narrative does this brilliantly. It’s another great piece of storytelling."
Jonathan Roberts, UK Chamber of Shipping Communications Director, said: “The UK has a diverse economy, with many industries competing to attract the attention of young talent. This film is a statement of our ambition, it makes us stand out from the crowd and will help us to find the next generation of world class seafarers.
“We knew the industry needed to up its game in the way it communicated the exciting opportunities a career at sea can bring for new people, but we needed ITN Production’s creativity, passion and vision to bring it to life. They have been outstanding from start to finish. We have no doubt that this film will inspire countless young people, from all walks of life and from all corners of the country.”
Director Harry Hall said: “I remember the feeling myself, of being overwhelmed with choices and being dragged to numerous careers meetings etc. Careers at Sea wanted to disrupt the way the industry recruits young people so I was keen to cast a woman as our hero.”
The film was funded by the Maritime Educational Foundation.
Creative Agency: ITN Productions
Client Service Director: Adam Barnett
Account Manager: Zion Pool
Production Company: ITN Productions
Director: Harry Hall
DOP: Chris O'Driscoll
Producer: Richard Gay
Creative Director: Kathryn Dufty, ITN Productions
Production Manager: Craig Reynolds
Editor: Rhyss Hall
Sound Design: Guilt Free
Genre: People , Scenic , Storytelling