Carat US Named Agency of Record for SharkNinja

Carat US has been named Media Agency of Record for SharkNinja following a competitive review. Leading with its Designing for People approach to media, the dentsu media agency will now handle all media buying and planning across channels to drive growth for SharkNinja’s North America business.  

Ashley Eckerlin, SVP, commercial strategy, planning and analytics, of SharkNinja said, "As a business that is always evolving and looking for new growth opportunities and strategies, we are thrilled to be partnering with Carat. The media expertise and strategic prowess the team brings to the table is unparalleled. With the agency’s impressive product offerings and people-first approach to media, we are confident that Carat has the tools to help take the SharkNinja business to the next level.” 

SharkNinja is leading the way in innovative cleaning solutions and has been recognised as one of the fastest-growing developers of home appliances in the US. To help elevate SharkNinja’s media approach, the Carat team will focus on innovating, and utilising advanced products and analytic solutions to uncover the next paths to growth for the burgeoning business. 

Michael Law, CEO of Carat North America said on the win, “We are incredibly excited to Welcome SharkNinja to the Carat family. We share many of the same beliefs and values, starting with how we positively impact people’s lives every day. Our shared commitment and passion for innovation will help drive growth and deliver meaningful media experiences.” 

The Carat team will get to work with SharkNinja starting in March 2023. 

Known for its unique approach to designing for people and ability to deliver best-in-class product addressing the needs of modern CMOs, Carat is media agency of record for brands including Microsoft, Procter & Gamble, General Motors, Mastercard, United and Pfizer.