Carat Manchester Wins Halford Media Planning & Buying Account

Halfords, the UK's leading retailer of automotive, cycling and leisure products, has appointed Carat Manchester to handle its media planning and buying account.

Carat Manchester has been tasked with managing all communications planning and buying across press, radio, out-of-home, online, cinema, TV and video-on-demand in the UK at both local and national level.   

The agency will devise and implement a strategic media plan, which will enable Halfords to align all its communication around its wide range of services and products, as well as ensuring consistency across all channels. This will help the UK’s leading automotive and cycling retail brand to boost customer engagement as well as maximise its media investment.

Rachel McDonald, Managing director at Carat Manchester, said:“The development of a collaborative approach to media planning combined with our in-depth understanding of a convergent media landscape, was central to our proposition to Halfords. We are thrilled to be working with the UK’s market-leading retailer in the automotive, leisure and cycling space, and we are confident that we can deliver a media strategy that will drive real business value for Halfords.”

Karen Bellairs, Marketing Director at Halfords, said: “We are excited to kick start a new media strategy with Carat Manchester, specifically devised to encourage and inspire people to live their life on the move. An enhanced focus on strategic partnerships will help us deliver a best-in-class marketing campaign that will enable us to truly engage with our target audiences across every touch-point.”