Carat Leeds Wins DFDS Seaways UK Account

DFDS Seaways, winner of the Europe’s Leading Ferry Operator award, has appointed Carat Leeds to handle its £3m media planning and buying account in the UK.

Following a competitive pitch Carat Leeds will now handle all communications planning and buying across all media, as the ferry and mini cruise company seeks to consolidate and maximise its media investment.

The agency has been tasked with devising and implementing a fully integrated and cross-channel media strategy. It will leverage smart data to respond effectively to changing consumers’ travel habits, as well as boost customer engagement across the different regions the brand operates in.

Kevin Cunningham, Managing Director at Carat Leeds, said:“Over the years, we have developed in-depth and unparalleled knowledge of the travel industry. We will utilise this intelligence and expertise, whilst leveraging every opportunity offered by media convergence and data, to create a customer-centric media strategy that effectively drives business value for DFDS Seaways.”

Pete Akerman, Head of Marketing & Strategy at DFDS Seaways UK, said: “Carat Leeds has demonstrated it fully understands our core business needs. We are therefore confident that its expertise and data-driven approach to media buying and planning will help us to reach our target audiences at multiple touch-points in a meaningful and moreeffective way.”