Carat Continues to Light It Up with Beacon Lighting
Carat Victoria, a dentsu company, will continue its six-year relationship with Beacon Lighting, retaining the media account, responsible for all paid media strategy, planning and buying including brand, performance and programmatic.
Richard Lehocz, managing director of Carat Victoria, said, “We are incredibly proud to be continuing our partnership with Beacon Lighting. To be able to continue to push the brand into new growth is a wonderful testament to the work done by the Carat team and the trust Beacon Lighting has in us, to drive never before growth for the brand.”
Prue Robinson, chief marketing officer of Beacon Lighting, said, “We're excited to share that we're continuing our partnership with Carat for media buying, planning, and strategy. Over the years, the team at Carat have really grasped our business, goals, and especially our shift to trade, consistently enhancing our marketing plans. We're eager to keep working together to reach our objectives.”
The extension of the relationship with Beacon Lighting comes as Carat Victoria celebrates multiple key appointments; the promotion of Toni Frith to the role of group investment director – Victoria and the appointment of Catherine Kealy as senior client director, leading Kraft Heinz.
This announcement follows Carat’s recent appointment by General Motors to handle all paid media strategy, planning and buying for the launch of the Cadillac LYRIQ into the Australian and New Zealand markets. The appointment extended Carat ANZ’s existing relationship with GM, with Carat also responsible for all paid media for Chevrolet and Corvette.
Carat Victoria was also recently appointed as the media partner for FunLab, Australia’s premiere creator of competitive socialising experiences, managing all paid media for FunLab brands including Holy Moly, Stike and Archie Brothers.
